The Brand Pathfinder
UNCOVER YOUR UNIQUE EDGE
At Counterpart, every endeavor starts with our Brand Pathfinder: a focused two-hour exploration designed to unearth your business’s core goals and mission. This session is crucial for discovering the distinct elements that will shape your personalized brand strategy and effectively catch the attention of your ideal audience.
It’s all of your incredible branding potential distilled into a step-by-step guide of how to get there.
Understand where you are, where you need to go and what you need to start (or stop doing) to achieve your business goals…!
01
UNCOVER YOUR UNIQUE EDGE
The Brand Pathfinder interview is an enlightening journey that delves deep into what makes your brand uniquely compelling. We explore crucial questions like: Is your message resonating? Does it distinctly stand out? Are you sparking curiosity and inspiring your audience to want more?
02
GET A FRESH PERSPECTIVE
The Brand Pathfinder interview will have you reimagining your brand and business from fresh angles while our team meticulously distills your unique value proposition—the irresistible essence that draws people in and drives them to connect and purchase.
03
SHARPEN YOUR STRATEGIC FOCUS
The Brand Pathfinder brief delivers a precise roadmap, clearly defining your current market position and the critical actions to level up. This tailored guide combines our insights with actionable steps, aligning your brand’s passion with commercial objectives to forge a distinct and impactful identity.
Includes the interview and a written brief that identifies your badass business and brand opportunities and a plan to move forward.
$ 1,000 –
*(This cost gets applied to any Brand Trailblazer moving forward).
Not sure if a Brand Pathfinder is right for you?
Schedule a quick call with Elizabeth here to figure it out.
“Game-Changer For My Business”
ALI HOVIS – THERE SHE GLOWS ATELIER
“The Brand Pathfinder was a game-changer for my business. It gave me a whole new perspective on how to approach my market. Since our session, I’ve made small tweaks to how I present my services, especially online, which have made a huge difference. I’ve become more confident in targeting the right clients—those who truly value and trust my expertise. Even the way I instruct my social media team now reflects a clearer, more focused brand message, which has attracted more of my ideal customers. I’ve had significant growth from the few changes I’ve made already. I can’t wait to see what happens when I follow even more of your recommendations. If you’re thinking about refining your brand’s direction and strategy, I can’t recommend the Brand Pathfinder enough – I could tell that Elizabeth really cares about my business and success. She helped me gain clarity and confidence to take control of my business.”
“Eye-Opening Strategy”
STEPHEN BADGER – 4B CONSTRUCTION
“What really stood out to me was the strategic focus. It was eye-opening. It gave me a much clearer view of where my business stands in the market and sharpened how I talk about what we do, especially with subcontractors and potential clients. The strategy wasn’t just about making things look good—it was practical, and it tied directly into my business goals.
I really valued how the team broke down complex ideas into something straightforward and actionable. I wasn’t totally sure what to expect going in, but the guidance and clarity I got from the process were spot on. For anyone thinking about stepping up their business game, I’d say go for it. The insights and direction I got have made a real difference in how I approach my business now.”
“Not Just Theorizing”
GENE LAVASTIDA – PRIME ARCHITECTS
“Working with Elizabeth at Counterpart Strategies has been more effective than anyone else we’ve worked with – and we’ve worked with some highly rated agencies. She’s got this ability to help us cut through the clutter and make our marketing sharper and a lot more manageable. What sets Elizabeth apart isn’t just her skills—it’s that she’s in the trenches too, running her own show, so she gets it. She really gets what it takes to make marketing work for a business like ours that deals with complex projects and diverse audiences. It’s refreshing to talk to someone who’s not just theorizing but actually understands the nuts and bolts. We’ve gotten way more than just strategy; she’s helped us get our business to operate more efficiently. The changes we’re making are helping my team save time on low-level tasks so they can focus on the revenue generating work. If you’re looking for real, effective branding and marketing help, Elizabeth’s your go-to.”