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Brand Identity
From Small Time Generalist to Industry Leader: Transforming Perceptions with Strategic Rebranding
In an era where sustainability and energy efficiency are at the forefront of the construction industry, 4B Construction embarked on a strategic journey to redefine its market position. This case...
From Uncertainty to Authority: Transforming Dr. Lisa D. Noel’s Brand to Lead the Market
When Dr. Lisa D. Noel approached Counterpart Strategies, she faced significant challenges in defining her niche, differentiating herself in a crowded market, and converting website visitors into...
Landscape Design Firm Seeks “Hell Yeah!” Clients
Samantha’s Gardens is a woman-owned, award-winning, full-service garden and landscape design, installation and maintenance firm serving Boston and surrounding areas. Founder and Chief, Samantha...
Vintage Reseller Gets New Brand & Bigger Dreams
Woodie's Wardrobe carefully curates the highest quality, unique resale and vintage merchandise for those seeking essential pieces with a subtle edge. Woodie’s had been operating mostly in a physical...
Holistic Spa Takes On The Pandemic
Rachel Deschamps, founder of Radiant U Esthetics, has created a natural skincare oasis for her clients. Her luxury boutique spa specializes in organic skin care and offers a healing and relaxing...