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Brand Strategy
From Small Time Generalist to Industry Leader: Transforming Perceptions with Strategic Rebranding
In an era where sustainability and energy efficiency are at the forefront of the construction industry, 4B Construction embarked on a strategic journey to redefine its market position. This case...
From Uncertainty to Authority: Transforming Dr. Lisa D. Noel’s Brand to Lead the Market
When Dr. Lisa D. Noel approached Counterpart Strategies, she faced significant challenges in defining her niche, differentiating herself in a crowded market, and converting website visitors into...
Transforming Dirt into Gold: How a Digital Revamp Led to Higher-Value Leads
New Era Excavation (NEE) is not your average excavation company. Renowned for precise craftsmanship and groundbreaking work —literally (see for yourself on their Dirt Ninja YouTube channel). But NEE...
Landscape Design Firm Seeks “Hell Yeah!” Clients
Samantha’s Gardens is a woman-owned, award-winning, full-service garden and landscape design, installation and maintenance firm serving Boston and surrounding areas. Founder and Chief, Samantha...
Vintage Reseller Gets New Brand & Bigger Dreams
Woodie's Wardrobe carefully curates the highest quality, unique resale and vintage merchandise for those seeking essential pieces with a subtle edge. Woodie’s had been operating mostly in a physical...